A CRM on your mobile

This all-in-one CRM is designed for sales teams on the go, offering simplicity and mobility, making it the software your reps will use every day.

MY ROLE
Product strategy
User experience
Design system
UI Design
TEAM
Product managers
Software engineers
CEO
TIMELINE
May 2014 - Nov 2021 Released
CONTEXT
ForceManager is a sales CRM designed to streamline sales processes and boost productivity. Over 6 years, I reshaped the app by building powerful features that contributed to business growth, improved user retention, and enhanced user engagement. This user-centric approach led to ForceManager becoming the #1 sales CRM for ease of use.
IMPACT
90%
Of sales reps use the app daily
+25%
Increase in sales activities
2h
Per week saved in reporting activities by each sales rep
Results
We help our customers in more than 36 countries with the best sales CRM for ease-of-use according to Capterra™ (Gartner) which guarantees adoption and accelerates sales activities.

+1600 Customers with B2B sales teams

$15MSeries A and Series B of Venture Capital

ForceManager has received the internationally recognized Best Ease of Use badge from Capterra, the software comparison tool from the renowned Gartner consulting group. This means that in reviews from 2022, ForceManager users mentioned how simple and enjoyable our CRM is.

Forcemanager strengthened sales teams and provides them with a tool designed for the modern salesperson. During challenging times, such as the COVID-19 pandemic, the ability to work entirely online without the need for in-person client meetings has proven to be a game-changer.

Because it’s a very easy, very usable tool. And it’s easy to implement. You don’t have to spend a lot of time on complex things

At Forcemanager, I helped refine and enhance the app over several years, focusing on a sales rep-centric user experience.

As a result, I contributed to a 20% increase in new client visits, a 2-hour reduction in weekly reporting per salesperson, and a 25% to 30% boost in sales conversion rates—outcomes that significantly improved efficiency and drove impressive sales growth.
NEXT PROJECT

Generative AI